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Technology. Analytics. Interactive. Social
Diary of a
journey
called success

India's leading specialty retail chain


The retailer specialises in catering to the infant and kids segments. They have over 50 stores across 20 cities in India.

Business Objective

  • Build a strong online community of mothers via social interaction management
  • Generating relevant consumer profiles of Moms via leads
  • Encouraging participation and contributions

Solution

  • We started the process with an innovative mind-map for the mothers and identified their needs and behaviour – How are Moms, How they express, What they do and How do they think.
  • Content was seeded on social media platforms such as Facebook and Twitter, and users were encouraged to participate, comment and share
  • The comments were used as an excellent listening platform and further reviewed and enhanced the engagement methodology
  • Conducted online events and campaigns such as Father’s day celebration, Child safety camp and so on

Business Value

In a short span of 25 days, the Facebook fan base jumped by 327 users and Twitter followers reached 241. Average daily Facebook impressions during this period were over 9000