Singapore’s leading CSP
Singapore's fully-integrated info-communication company offers a full range of information, communications and entertainment services for both consumer and corporate markets.
Singapore's fully-integrated info-communication company offers a full range of information, communications and entertainment services for both consumer and corporate markets.
Business Objective
- The client's was looking for an e-Marketing solution for its pre-paid division for automation, launch and execution of multiple customer campaigns simultaneously
- The goal was to address different opportunities/gaps, which could be identified through in-depth customer analysis
Implementation
- Customer Centria implemented Unica Campaign and Unica Detect modules
- End-to-end integration of Unica Detect , Unica Campaign and Websphere message broker was also integrated into the system
Business Value
- Enabled automation of multi-channel campaigns
- The company was able to schedule multiple campaigns
- The implementation provided an alert system for triggering campaign operations notifications