The bank has presence across the country with more than 1500 branches and has strengths in both retail and corporate banking
Provide end-to-end campaign management solutions for the bank’s Home Loan, Car Loan, Remittance and Internet Banking
Target select existing salary account holders to increase car loans and generate leads by cross-selling home loans
Acquire 6000 customers in FY 11-12 for their remittance business through referral & activation program and get them to actively remit
Drive a database of 45lacs existing customers to Internet Banking
Conducted detailed analytics to create micro segments of customers with highest affinity to buy. These brackets made designing target-specific offers easy and more result-driven.
An end-to-end engagement campaign was designed with consumers, encompassing creative development, managing customer conversations, ensuring an effective reminder and when required intervention campaigns.
Optimal channels for communication were selected to drive various offerings. The various touch-points included SMS, e-mail, web banners and Bank Bazaar.
A lead-management-system was built to assist with fulfillment and conversion tracking.
Achieved 127,000+ Internet banking registrations in three months
Lead generation and lead conversion ratios for car loans were higher than industry standards during the campaign period
Achieved economies of scale by having a single engagement partner for managing various campaigns end-to-end across different business verticals