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MarTech | Analytix | Xperience | Cloud
Diary of a
called success

India's leading specialty retail chain

The retailer specialises in catering to the infant and kids segments. They have over 50 stores across 20 cities in India.

Business Objective

  • Build a strong online community of mothers via social interaction management
  • Generating relevant consumer profiles of Moms via leads
  • Encouraging participation and contributions


  • We started the process with an innovative mind-map for the mothers and identified their needs and behaviour – How are Moms, How they express, What they do and How do they think.
  • Content was seeded on social media platforms such as Facebook and Twitter, and users were encouraged to participate, comment and share
  • The comments were used as an excellent listening platform and further reviewed and enhanced the engagement methodology
  • Conducted online events and campaigns such as Father’s day celebration, Child safety camp and so on

Business Value

In a short span of 25 days, the Facebook fan base jumped by 327 users and Twitter followers reached 241. Average daily Facebook impressions during this period were over 9000