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Meticulously crafted software that help you improve your business outcome and establish effective customer engagement. Our in-house products are an outcome of our cross-industry expertise and global experience that help resolve day-to-day marketing challenges.

Managing Customer Data in the Financial Services Organisation: The CC SingleView Approach

This whitepaper discusses an approach to managing customer data at a financial services organisation and generating a holistic view of the customer.
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cc_singleview_bfsi.pdf
1.76 MB

Decoding Customer Responses

From understanding and connecting with customers to reaching them via multiple channels, we've come a long way ahead. And now that the customer is with you across channels - branch, call centre, surveys, email, social networks, mobile devices and many more! This whitepaper features the growing challenge of dealing with a multi-channel response interface, and how to streamline the data landing on your plate from various sources.
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decoding_customer_responses_CC.pdf
3.90 MB

Retail – Future of Developing India

Will Wal-Mart, Tesco or Harrods be your next buying destinations? While we wait for the verdict on FDI in retail sector, here's your guide on the proposed move and what it means for the marketers, suppliers and consumers. C R Vinay, MD - Customer Centria shares his take on the much discussed step and how Indian firms will have the home advantage if the policy comes into play.
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Retail_future_of_developing_India.pdf
780 KB

Decoding the QR Code

Who would have imagined a simple square barcode to take the marketing industry by storm! Today the world over, QR Codes are the next BIG tool creating super brand experiences. This document serves as your ready reckoner on how QR Codes are being used worldwide to engage consumers and why they are the chosen new-age marketing mascots.
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Decoding_the_QR_code_White_paper.pdf
735 KB

Marketers' face-off with the new Facebook

Facebook has become a daily regime for over 800 million people and has created quite a stir with its major face-lift, with many new modifications. And it's only an indication of how the rules of social media change at a much rapid pace than our ability to grasp and master them. This document sheds light on how these changes impacts the modern age marketer.
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Marketers_face_off_with_facebook.pdf
498 KB

Customer Experience Banking On Social Media

Social media interaction has become a globally recognised practice amongst banks worldwide. This whitepaper measures the prospects of leveraging online behaviour of social media consumers in the context of the banking industry in India.
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Customer_Experience_Banking_on_Social_Media.pdf
1.3 MB

The Power Of Digital CRM

To say Technology is evolving rapidly is an understatement as the adoption is almost instantaneous. Today, it's fueling a new consumer awakening which changes the meaning of Customer Relationship Management to customer experience, engagement and beyond.
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Digital_CRM.pdf
2.3 MB

Mobile Number Portability: Creating Customer Engagement Strategies In An Evolving Telecom Landscape

Evolving Opportunities in Customer Engagement assesses how telecom companies can explore MNP as a tremendous opportunity for Customer Engagement to mitigate churn by creating lasting customer experiences.
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Mobile_Number_Portability.pdf
6.25 MB
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facebook_messaging.pdf
4.96 MB

Customer Experience: Bollywood 2.0

How a large consumer products company, through the idiom of the metaverse,used the launch of a new Bollywood movie, to deepen customer engagement and experience.
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Bollywood_Style.pdf
2.74 MB

Impact Analysis of Draft Guidelines by IRDA: Re-defining Outsourcing activities of Insurance Companies in India

A brief study to assess if the new guidelines sound the death knell for Third Party Service providers or herald an new era of objectivity and transparency in Insurance.
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Impact_of_outsourcing.pdf
1.76 MB