Diary of a
India’s Largest Leading Multi Brand Loyalty
India’s largest multi-brand loyalty program with a single membership, members earn and redeem points at a wide range of in-store and online partners, including groceries, fuel, entertainment, travel, apparel and more with 115 million members and 60+ partners.
- Consolidate data across from different institutions such as Bank, Retailers, eCommerce & Entertainment website.
- Create a single view of customer behaviour across different data sources.
- Drive more real time gratification, interactive customer engagement
- To enable omni channel, personalized and contextual communication across all channels .
- Designed custom Campaign Datamart to build a Engage from real time and offline(batch) data sources.
- Data Management- Profiling, Standardization, Enrichment, Matching
- Omni Channel engagement automation with multiple real time and batch channels.
- Real time gratification based on customers interaction.
- Increase marketing velocity through extensive customization to achieve automation, best practices, and collaboration
- Reduce marketing costs by eliminating duplication for the targeted audience which will enable disbursement of right offer via right channel at right
- Response management framework to measure campaign efficacy