Diary of a
called success
Diary of a journey called success

India’s Largest Leading Multi Brand Loyalty

India’s largest multi-brand loyalty program with a single membership, members earn and redeem points at a wide range of in-store and online partners, including groceries, fuel, entertainment, travel, apparel and more with 115 million members and 60+ partners.

Business Objective

  • Consolidate data across from different institutions such as Bank, Retailers, eCommerce & Entertainment website.
  • Create a single view of customer behaviour across different data sources.
  • Drive more real time gratification, interactive customer engagement
  • To enable omni channel, personalized and contextual communication across all channels .


  • Designed custom Campaign Datamart to build a Engage from real time and offline(batch) data sources.
  • Data Management- Profiling, Standardization, Enrichment, Matching
  • Omni Channel engagement automation with multiple real time and batch channels.
  • Real time gratification based on customers interaction.

Business Value

  • Increase marketing velocity through extensive customization to achieve automation, best practices, and collaboration
  • Reduce marketing costs by eliminating duplication for the targeted audience which will enable disbursement of right offer via right channel at right time.
  • Response management framework to measure campaign efficacy