Diary of a
called success
Diary of a journey called success

India’s Leading Capital Company

Leading financial and investment service provider in India with more than 100 branches across the country, offering consumer loans, wealth management, commercial finance, and infrastructure finance.

Business Objective

  • Stream line Customer Value Management
  • Automate channel integration
  • Reduce time to market for campaigns
  • Reduce dependency on manual processes
  • Real time response management to send next wave basis behaviour.


  • Streamlined processes for data integration, campaign design and campaign execution
  • A Campaign Data Mart which allowed easily accessible information to the user, reduced dependency on other teams and streamlined the distributed data problem
  • Email Validation Service
  • CC Engage, Salesforce Marketing Cloud

Business Value

  • 6+ systems integrated with CC Engage
  • Realtime response management which drove higher engagement.
  • Improved response rates – Open/Clicks on campaign communications
  • Streamlined required inputs for KYC, campaign communication and analytics requirements