Diary of a
called success
Diary of a journey called success

Singapore’s leading CSP

Singapore's fully-integrated info-communication company offers a full range of information, communications and entertainment services for both consumer and corporate markets.

Business Objective

  • The client's was looking for an e-Marketing solution for its pre-paid division for automation, launch and execution of multiple customer campaigns simultaneously
  • The goal was to address different opportunities/gaps, which could be identified through in-depth customer analysis


  • Customer Centria implemented Unica Campaign and Unica Detect modules
  • End-to-end integration of Unica Detect , Unica Campaign and Websphere message broker was also integrated into the system

Business Value

  • Enabled automation of multi-channel campaigns
  • The company was able to schedule multiple campaigns
  • The implementation provided an alert system for triggering campaign operations notifications