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Data & Decisions Sciences

We enable enterprises to know what ‘state of responsiveness and engagement’ their customers are in, how to view every direct or indirect reference or transaction or an expression, of a customer, as a possible impact on the customer's 'state of engagement' and continuously look for optimal ways and means of retaining the customer's interests with the enterprise. Our analytics practice provides marketers with recommendations and insights that are relevant, powerful and actionable.

Legacy databases typically comprise of data in a distributed form. Integration of data and insights from marketing campaigns, customer satisfaction studies, surveys, online and social media interactions, contact center interactions, etc. need to be tagged against individual member or household across products and services. Our 360° singleview solution provides businesses with a unified view of the customer to Improve accuracy, context and response to marketing campaigns.

There is always enough data lying unattended across web, social, mobile and departments across your organization. Our omni channel data integration services help collate, ingest and integrate data in a strategic manner to enable informed decisions.

We turn your data into a vital business intelligence by strategically using our products & expertise to audit and analyze quality, take corrective measures of enrichment, standardization, transformation and cleansing.

We understand the significance of data and provide services to represent it in a visual context thus enabling hidden patterns, trends and correlations that might go undetected.

We address Big Data challenges and enable enterprises leverage the capabilities of integrating a NoSQL database, Integration of Hadoop and MongoDB.

Optimising the digital channel through analytics is critical to an organisation's success. From measuring traffic to your site, understanding your visitors' needs and behaviour, or gauging click-through rates to new content or features, we act as your single window to the digital world.

“History repeats itself” the famous proverb is the fundamental principle of predictive analytics. We dive into your data to discover patterns and understand behaviour, key trends and interest areas for forecasting. Predictive analytics helps businesses forecast future sales, propensity to buy, product sequencing, etc.

One of the key metrics in the current business world is "number of products per customer". Market basket analysis plays a key role in increasing this number. We help understanding this metric and help businesses design strategies and increase cross sell ratio as well as layout plans for retail business to product bundling for banking.

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