Founder & CEO

Vinay CR

Vinay, an MBA in Marketing and Information systems has almost 20 years experience in Advertising, MarCom, Marketing technology and Data Analytics. He has a deep level of experience providing technology driven marketing , digital and data-driven marketing consulting to leading companies in India and enterprises globally. He founded Customer Centria with a deep passion to build innovative technology and deliver disruptive services to companies and brands so they can deliver Moment of Truth experiences to their consumers and customers. He believes that all data kind are from, of and for humans and there-in lies the tremendous opportunity to explode all that is in the realm of engagement & experience, driven by data and digital.

After graduating in Computer Sciences from St Joseph’s College, Bangalore University, he completed his MBA in Marketing and Information Systems from T A Pai Management Institute (TAPMI), Manipal, India. He has worked for leading ad agencies like Ogilvy, Lowe Lintas and Publicis (Ambience) prior to embarking on the Technology Driven Marketing journey 13 years ago, partnering with companies such as Unica, later acquired by IBM.

Co-Founder & Chief Operating Officer

Krishnan PS

Krishnan joining hands in co-founding Customer Centria,, is also driven by his ambition in life to build intelligent products that enable Analytical Marketing on a professional front and products that marry analytics and art on a personal front. At heart an Analytics aficionado, Krishnan has over 15 years experience in Business, Financial & Strategic Analysis and consulting roles supporting Strategic and Interactive Marketing initiatives for banking, telecommunications and financial services organisations in India and across the globe. Krishnan has successfully lead Technology and Analytics initiatives in several leading Enterprises in India, APAC and Europe.

Krishnan is an IIT double major specializing in Statistical Analytics and Computer applications, with an MTech in Computer Science from IIT Madras and MSc in Statistics from IIT Kanpur.

Director, Business Development Worldwide

Bruce Brown

Bruce Brown, Executive Director at Customer Centria, looks after international alliances and business growth opportunities. He has a 25-year career in the software and information technology industry in Asia Pacific and other emerging markets. In 1999 Bruce was the Regional Director of Asia at SAS Institute in Singapore. Following that experience Bruce established Unica Asia Pacific operations in Singapore in 2001 and served as the Managing Director of Unica APAC for five years. After leaving Unica he served as the Vice President of AP Sales and Operations for the software vendor SPSS. Most recently Bruce was the Business Executive for IBM’s Enterprise Marketing Management for Asia Pacific and Growth Markets.

He has a wealth of experience in Sales Management, Channel Management, Contextual Marketing, Customer Experience, Digital Marketing, Enterprise Marketing Management, and Marketing Automation domains.

Director, Product Development

Sadique Edakkavil

Sadique leads Customer Centria’s global product vision, design and development. He is responsible for tailoring Customer Centria’s product offerings to a wide array of futuristic marketing solutions. Sadique previously serviced over 3 years in Customer Centria as Head of Product Development where he was instrumental in the architecture and development of the Customer Centria’s analytical customer engagement platform. An engineering graduate and professional with an immersive experience of 20+ years in developing intelligent marketing automation products, he was recently with Target Corporation handling the large scale data collaboration and engineering with innovative master data management platform. Previously he was AVP, Global CRM Technology for GE Money, where he managed the product development for their Marketing automation solution. Prior to this Sadique worked in OgilvyOne Worldwide, at their various locations in Asia where he was instrumental in rolling out their in-house Marketing Automation solution across 16 businesses in 7 countries.

He has a rich experience in enabling organizations to be future proof with capabilities in Big Data Analytics, Real-time decisioning, Omni Channel Data-Driven Marketing & is well versed with agile product development methodologies.

Senior Vice President, Professional Services and Key Alliances.

Prem Srivastava

Prem drives revenue growth and key account & client success on our Marketing Cloud Solutions. In conjunction with this, he contributes to developing and growing related skills and talent pool to enable Customer Centria’s future growth plans. Prem has over 20 years of experience, during which he has worked organisations such as Reckitt Benckiser, Birlasoft, R Systems, IBM – GSA, Capgemini. His primary strength has been in harnessing & nurturing these relationships; he has worked on different domains including in Digital Marketing, FMCG, Banking, Healthcare, Retail. Prior to CC he was a key Acoustic partner, where he worked as Vice President and was responsible for several key wins.

In CC, he has handles key and strategic accounts and has being instrumental in driving the Marketing Cloud business in the Indian continent. Prem hold a Masters degree in Computers and is a passionate globetrotter.

Vice President, Human Resources

Ananth Iyer

Ananth leads HR and People Process Transformation for Customer Centria. He is responsible for making Customer Centria become the employer of choice, by driving strategic HR initiatives in the areas of organisation restructuring and talent acquisition and bringing in alignment between business and people practices.

Ananth has a Post-Graduation in PM&HR with an experience of 25+ years. He has a consulting background and has supported large global companies in the areas of talent management, transformation of HR frameworks, culture that enables employees to realize their potential and align HR to business requirements.

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