Diary of a
called success
Diary of a journey called success

Thailand’s leading telco

The client is one of the largest mobile operators in Thailand with more than 31 million subscribers.

Business Objective

  • Campaign lifecycle management of multiple campaigns with multi-channel integration
  • Building higher efficiency in marketing and communications through Automation
  • Monitor for campaign success and replicate campaigns for quick gains

Our Approach

Based on our evaluation of the company’s current campaign infrastructure, we suggested Unica Campaign and Unica Interact to streamline the campaign management processes


  • Unica Campaign integrated with the company’s existing channels including IVR and USSD
  • Unica Interact used for real-time offer generation based on user profile and analyzing post-offer data. This ensured no duplication of offers between Unica and CRM.

Business Value

  • The mobile operator was able to scale its request handling capacity to 20,000 customer requests for every 5 minutes in real time.
  • Increase in purchase value through more targeted cross-selling and up-selling.