Real time response management to send next wave basis behaviour.
Implementation
Streamlined processes for data integration, campaign design and campaign execution
A Campaign Data Mart which allowed easily accessible information to the user, reduced dependency on other teams and streamlined the distributed data problem
Email Validation Service
CC Engage, Salesforce Marketing Cloud
Business Value
6+ systems integrated with CC Engage
Realtime response management which drove higher engagement.
Improved response rates – Open/Clicks on campaign communications
Streamlined required inputs for KYC, campaign communication and analytics requirements
