Business Objective
- Stream line Customer Value Management
- Automate channel integration
- Reduce time to market for campaigns
- Reduce dependency on manual processes
- Real time response management to send next wave basis behaviour.
Implementation
- Streamlined processes for data integration, campaign design and campaign execution
- A Campaign Data Mart which allowed easily accessible information to the user, reduced dependency on other teams and streamlined the distributed data problem
- Email Validation Service
- CC Engage, Salesforce Marketing Cloud
Business Value
- 6+ systems integrated with CC Engage
- Realtime response management which drove higher engagement.
- Improved response rates – Open/Clicks on campaign communications
- Streamlined required inputs for KYC, campaign communication and analytics requirements
