Platform
CC Engage
CC Engage is a Customer Data & Engagement Platform that powers Customer and Audience Engagement & Experience
overview
CC Engage
CC Engage is a Customer Data & Engagement Platform that powers Customer and Audience Engagement & Experience. The CC Engage CDEP offers world class Omni Source, Omni Channel, Data Orchestration, Data Organisation, Data Management & Unified View. It drives powerful Machine Learning based intelligence, segmentation, targeting, personalization and propels experience through Campaign & Loyalty powered by real time personalized interaction capability.
Customer and Audience Data Management
Bring in data from any Source, any Channel, any Device, any Volume, Realtime or Streaming for consolidation, pre processing, validation, cleansing and enriching.
Customer True View
Stitch together customer details using identity matching and resolution, enriched attributes to provide the marketer with a true and comprehensive customer view.
Machine Learning
Use deep insights from continuous learning algorithms for real time decisioning across channels, segments and offers
Omni-Channel Communication
Deliver hyper personalized seamless and progressive cross channel customer engagement and communication with relevant content
Loyalty and Tier Management
Design Solus and Coalition Loyalty Programs with different Tier levels, and multiple partners. Personalize rewards for your customers and engage with real-time gratifications.
Insights
Monitor Key trends and campaign performance indicators, understand customer affinities and tailor customer journeys to stay ahead of the curve.
Capabilities and Benefits
- Orchestrate data from mediums, channels, businesses, devices, platforms across formats and structures.
- Unify data across sources, audit, profile, enrich data & create 360 degree single-view of entities & audiences across physical and digital attributes. Analyse and decide engagement strategy with Machine Learning, Segmentation, Clustering, Predictive algorithms.
- Design engagement journeys across channels, measure interactions, score affinities, actions, preferences, expressions and activities in real time.
- Reward loyalty & bonus points with real time accumulation and redemption.
- Measure Insights, Interactions, Experience, KPI and configure dashboards.
- Validate email contact information in real time and in batch mode.
CC Engage
Customer Data and Engagement Platform
OUR PRODUCTS
CC Engage Orchestrate
Now schedule and streamline data as required from sources.
Orchestrate integrated data in real-time, batch modes across sources and formats.
Transform data using workflow-driven processes for filtering, de-duplicating and enriching incoming data.
Load data into consumption systems using various outbound integration modes
OUR PRODUCTS
CC Engage Streams
Ingest Streaming data across real time systems across scale and volume.
Pattern Detection, Complex logic Calculation, Inactivity detection.
Complex Event Processing, Time Based/Activity based.
Action triggering, Direct connectors for Marketing Clouds.
OUR PRODUCTS
CC Engage Unify 360
Data Profiling & Auditing to understand data quality and completion of enriched transformation and standardization.
Probabilistic and deterministic matching and identity resolution with pre-grouping and fuzzy logic algorithms.
Custom enriched attributes for deep insight about customer behaviour and transaction patterns.
A single view across Businesses Audience, Channels, Households.
OUR PRODUCTS
CC Engage Target
Design & Build of campaign segments
and communications.
Omni-channel Integration & execution, including email, Mobile, Social Media.
Campaign lifecycle management for multi-wave engagements.
Score customer behaviour on campaign interactions and expressions.
Refine journeys with rich interaction history
OUR PRODUCTS
CC Engage Decision
Classification, Regression, Correlation, including Decision Trees, Neural Networks.
Machine Learning with supervised and unsupervised methods.
Clustering, Predictive, Prescriptive, Grouping, Profiling.
Integrated and intelligent decisions.
OUR PRODUCTS
CC Engage Loyal
Flexible Loyalty Program Management with real-time notifications.
Scalable Multi-Partner Program Design.
Design of Real-Time Earn / Burn rules.
Manage Tiers and Personalized Promotions
OUR PRODUCTS
CC Engage Insight
Campaign Impact Measurement & Pre/Post Campaign Analysis
Insights that matter on key metrics, performance, dashboards
Audience Behavior, KYC, SingleView, Management dashboards, Marketing data sources and systems
OUR PRODUCTS
CC Engage Validate
Validate email contact information both in Real-Time and in Batch uploads
Lower bounce rates.
Protect IP reputation.
Increase deliverability.
Improve inbox placement
Pricing
Convenient, Effective & Efficient
Software-as-a-Service
Hosted on the cloud, CC Engage can be accessed via secured connections. The pricing components include
1) Monthly or Annual subscription fee
2) Type of engagement complexity
3) Customer Profiles.
On-Premise
Hosted locally on your premises, Enterprises can subscribe monthly or Annually to leased license. Write to us for more information.
Our Partners
Customer Centria works closely with leading Marketing Cloud players to offer a tightly integrated and holistic solution with CC Engage. We offer Consulting and Professional services covering Implementation, Technical Support for all these Partners. For some large enterprises, we also offer Managed Services, where we Run and Operate the Platform, with a dedicated team of Analysts, Designers, Developers, addressing the overall business objectives.
Regional Partners
Our Case Studies
Leading Airline Coalition Loyalty Program
India’s Largest Leading Multi Brand Loyalty
India’s Leading Capital Company
India’s Largest and Oldest Publishing House
Contact us for a demo
