CC Engage is a Customer Data & Engagement Platform that powers Customer and Audience Engagement & Experience. The CC Engage CDEP offers world class Omni Source, Omni Channel, Data Orchestration, Data Organisation, Data Management & Unified View. It drives powerful Machine Learning based intelligence, segmentation, targeting, personalization and propels experience through Campaign & Loyalty powered by real time personalized interaction capability.
Capabilities and Benefits
Customer Data and Engagement Platform
CC Engage Orchestrate
Now schedule and streamline data as required from sources.
Orchestrate integrated data in real-time, batch modes across sources and formats.
Transform data using workflow-driven processes for filtering, de-duplicating and enriching incoming data.
Load data into consumption systems using various outbound integration modes
CC Engage Streams
Ingest Streaming data across real time systems across scale and volume.
Pattern Detection, Complex logic Calculation, Inactivity detection.
Complex Event Processing, Time Based/Activity based.
Action triggering, Direct connectors for Marketing Clouds.
CC Engage Unify 360
Data Profiling & Auditing to understand data quality and completion of enriched transformation and standardization.
Probabilistic and deterministic matching and identity resolution with pre-grouping and fuzzy logic algorithms.
Custom enriched attributes for deep insight about customer behaviour and transaction patterns.
A single view across Businesses Audience, Channels, Households.
CC Engage Target
Design & Build of campaign segments
Omni-channel Integration & execution, including email, Mobile, Social Media.
Campaign lifecycle management for multi-wave engagements.
Score customer behaviour on campaign interactions and expressions.
Refine journeys with rich interaction history
CC Engage Decision
Classification, Regression, Correlation, including Decision Trees, Neural Networks.
Machine Learning with supervised and unsupervised methods.
Clustering, Predictive, Prescriptive, Grouping, Profiling.
Integrated and intelligent decisions.
CC Engage Loyal
Flexible Loyalty Program Management with real-time notifications.
Scalable Multi-Partner Program Design.
Design of Real-Time Earn / Burn rules.
Manage Tiers and Personalized Promotions
CC Engage Insight
Campaign Impact Measurement & Pre/Post Campaign Analysis
Insights that matter on key metrics, performance, dashboards
Audience Behavior, KYC, SingleView, Management dashboards, Marketing data sources and systems
CC Engage Validate
Validate email contact information both in Real-Time and in Batch uploads
Lower bounce rates.
Protect IP reputation.
Improve inbox placement
Convenient, Effective & Efficient
Customer Centria works closely with leading Marketing Cloud players to offer a tightly integrated and holistic solution with CC Engage. We offer Consulting and Professional services covering Implementation, Technical Support for all these Partners. For some large enterprises, we also offer Managed Services, where we Run and Operate the Platform, with a dedicated team of Analysts, Designers, Developers, addressing the overall business objectives.
Our Case Studies
Contact us for a demo
We are Customer Centria. The Customer Engagement & Experience Company. We architect customer delight by seeking and shaping the Here & Now Moments of Truth. And engineer customer experience, from the orchestration of Cognitive Data, Technology & Omni Channel artistry. Impacting total business transformation, to unlock endless opportunities.