Enable Intelligent Segmentation
ML based algorithms enable segmentation of customers and audiences for relevancy, and response likelihood
Enable Real Time Decisioning
Create custom profiles and segments with personality driven behaviour attribution to help with real time decision making
Improve Response Conversions
Provide intelligence to understand and improve a variety of customer engagement and experience KPI and metrics including on CLV, share of wallet, retention for conversions
Identify New Opportunities
Utilize machine learning capabilities to unearth existing and potential segments to target and increase up-sell, cross-sell opportunities
Decision Capabilities
- Integrated and intelligent decisioning
- Machine Learning with supervised and non-supervised methods
- Clustering, Predictive, Prescriptive, Grouping, Profiling
- Classification, Regression, Correlation, including Decision Trees, Neural Networks