Streamline Customer Engagement
Automate and streamline marketing process through the customer lifecycle
Optimize Marketing Efficiency
Design and execute targeted multi-channel, multi-wave and multi-lingual personalized campaigns journeys
Score and Valuate
Score interactions, Affinities, preferences, expressions, actions & activities dynamically for refining campaign interactions
Deliver Personalized Omni Channel experience
Integrate with all leading marketing cloud applications for a personalised customer experience across various channels
Target Capabilities
- Design & Build of campaign segments and communications
- Omni-channel Integration & execution including e-mail, Mobile, Social Media
- Campaign lifecycle management for multi-wave engagements
- Score customer behaviour on campaign interactions and expressions
- Refine journeys with rich interaction history