Unify Data
Stitch together customer details using identity matching and resolution, across touchpoints, platforms, devices, paid & owned media.
Know Your Customer
Comprehensive detailing of customer profiles across digital and physical attributes, businesses, channels, segments, and more
Enable Segment of One
Combine the data collected across various customer touchpoints with custom enriched attributes that provides deep insight into customer behaviour and transaction patterns.
Targeted Engagement
Improve relevance, orchestrate contextual omnichannel marketing campaigns significantly enhancing customer service and revenue opportunity.
Unify 360 Capabilities
- Omni Channel and sources Integration, Ingestion & Organization
- Data Profiling & Auditing to understand data quality and completion
- Enrichment, transformation and standardization
- Probabilistic and deterministic matching and identity resolution with pregrouping and fuzzy logic algorithms
- Custom enriched attributes for deep insight about customer behaviour and transaction patterns
- Singleview across Businesses Audiences, Channels, Households.