Consolidate and prepare data from marketing across departments
Automate and streamline marketing processes
Reduce time to market for campaigns
Reduce dependency on manual processes
Enable business users on campaign management technology
Implementation
Analyzing and improving campaign efficiency.
Implemented business rules to manage and organize data across channels. Cleansing, de-duplication & creation of a master campaign data mart with unique customer identification numbers. Segmentation of customers based on demographics and transactions. Creation & execution of email campaigns to various segments. Solution Components : CC Engage and Aprimo email marketing.
Business Value
Improved ROI for the brand
Automated and scheduled campaigns thus reducing the time to market on product launches and promotions
Single customer truth across different channels and products
