Business Objective
- Consolidate and prepare data from marketing across departments
- Automate and streamline marketing processes
- Reduce time to market for campaigns
- Reduce dependency on manual processes
- Enable business users on campaign management technology
Implementation
- Analyzing and improving campaign efficiency.
- Implemented business rules to manage and organize data across channels. Cleansing, de-duplication & creation of a master campaign data mart with unique customer identification numbers. Segmentation of customers based on demographics and transactions. Creation & execution of email campaigns to various segments. Solution Components : CC Engage and Aprimo email marketing.
Business Value
- Improved ROI for the brand
- Automated and scheduled campaigns thus reducing the time to market on product launches and promotions
- Single customer truth across different channels and products
