Marketing Transformation – what is it and why you should be doing it right now!

The marketing landscape has changed in every way possible. And the pandemic has only accelerated and sharply defined the change. The proliferation of digital channels on the one hand, the completely changed expectations of customers on the other and the advent of mobile devices have thrown many spanners in the works as it were. 

Conventional modes of marketing therefore, just won’t make the cut! There was a time – not very long ago – when all businesses needed was a basic website and a Facebook page to put them on the digital map. 

But that is not the case anymore. Take a look at these stats from ImpactBND:

• 52% of consumers claim that watching product videos makes them more confident and guides their online purchasing decisions.
• 72% of businesses believe video content has improved their conversion rates.

So how does a business market to customers in this scenario? 

Businesses must meet the new altered expectations of their customers

The customer has changed, along with his or her expectations. Omnichannel services such as store pickup, curb-side delivery and store-level delivery have become clear differentiators and give businesses the edge when it comes to the competition. Meeting the new expectations of the customers is an essential thing that businesses have to do, as this is not really going to change in the near future. 

At this time, communication is vital. More than ever before. Businesses must connect with its customers where they are now – in the digital world – through mobile apps and social media. And the messaging needs to be true – clear and authentic and very personal. In other words, marketing must go digital.