Business Objective
- Orchestrate engaging & memorable customer experiences across multiple touch-points to enhance customer loyalty and increase customer value
- Power personalized & contextual conversations backed by relevant & impactful customer insights
- Improve efficiency of the overall marketing process while enabling additional capabilities & capacities in the ecosystem
Implementation
- Analyzing and improving campaign efficiency.
- Hybrid, best of breed, Martech platform encompassing multiple technologies:
- CC Engage - Data Management - CDP
- IBM Campaign, IBM WCA - Campaign Automation
- Airship - Mobile App Experience
- branch.io - Attribution across different channels
Business Value
- 10+ Martech platforms integrated with CC Engage
- 3000+ enriched marketing attributes created for campaigns, customer intelligence, Singleview, website and dashboards
- Data processing timelines reduced from 30 days to 1 day with CC Engage platform
- Improved response rates – Open/Clicks on campaign communications
- Improved member flight, redemptions and in partners interactions
