Business Objective
- Consolidate data across from different institutions such as Bank, Retailers, eCommerce & Entertainment website.
- Create a single view of customer behaviour across different data sources.
- Drive more real time gratification, interactive customer engagement
- To enable omni channel, personalized and contextual communication across all channels .
Implementation
- Designed custom Campaign Datamart to build a Engage from real time and offline(batch) data sources.
- Data Management- Profiling, Standardization, Enrichment, Matching
- Omni Channel engagement automation with multiple real time and batch channels.
- Real time gratification based on customers interaction.
Business Value
- Increase marketing velocity through extensive customization to achieve automation, best practices, and collaboration
- Reduce marketing costs by eliminating duplication for the targeted audience which will enable disbursement of right offer via right channel at right time.
- Response management framework to measure campaign efficacy
