scroll to



Bajaj Allianz Life Insurance Company Limited is a joint venture between Bajaj Finserv Limited and Allianz SE. Both enjoy a reputation of expertise, stability and strength. Bajaj Allianz today has a countrywide network connected through the latest technology for quick communication and response in over 200 towns spread across the length and breadth of the country. Bajaj Allianz Life Insurance Corporation (BALIC), uses its in-house call center to cross sell to its existing customer base through regular telecalling done by its staff. However, the same did not yield efficient results, thus reducing profitability. Customer Centria, used initial list of its policy holders, for study and analysis to dig deeper into the customers profile and behavior.

Business Objective

To increase the cross sell conversion rates on its health insurance and other related products, from its existing database of customers, using call center as the primary channel of contact.

Our Approach


A detailed analysis data systems, data model and data tables

Developed appropriate data mining models and techniques using tools and applications as required to

Mapping of the insights with the profiles on the Life Insurance database, to create a cross selling road map for the team, using telecalling as a first point of contact, but progressively integrating a multichannel contact program to maximise responses, basis customers past behavior to first contact.

Expanded the scope of generating customer lists for various other cross selling opportunities identified and mutually agreed upon with the product portfolio .

The Result

We are Customer Centria. The Customer Engagement & Experience Company. We architect customer delight by seeking and shaping the Here & Now Moments of Truth. And engineer customer experience, from the orchestration of Cognitive Data, Technology & Omni Channel artistry. Impacting total business transformation, to unlock endless opportunities. 

Copyright @ 2021, Customer Centria. All rights Reserved