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The Godrej group is one of the leading business groups in India with a legacy of over 100 years and a turnover of more than 3.3billion USD. GoJiyo is world’s first browser-based virtual world launched by the Godrej group.

Business Objective

To build a deep relationship with the brand’s consumers of tomorrow by creating immersive, technology driven experiences that ultimately drive belief in the brand promise of a brighter life.

Our Approach

Intensive consumer research led to defined ‘archetypes’ that signify the multiple interests and personalities of this audience & Customer Centria created the virtual interface to satisfy their aspirations which would in the end significantly impact real world brand choice & decisions.

Proposed Strategy

India’s first ever browser based 3D virtual world – ‘GoJiyo’ – A borderless world where people can engage and interact with each other as Avatars, form communities and tribes and live out every real world aspiration in the most exciting ways.

End to End Solution

Business Value

We are Customer Centria. The Customer Engagement & Experience Company. We architect customer delight by seeking and shaping the Here & Now Moments of Truth. And engineer customer experience, from the orchestration of Cognitive Data, Technology & Omni Channel artistry. Impacting total business transformation, to unlock endless opportunities. 

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