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CASE STUDY

CASE STUDY

Tullo Marshall Warren, Ltd. (TMW) operates as a direct marketing agency in Europe. It offers direct marketing services, digital campaigns, and product launches, as well as e-solutions in the areas of strategic planning, technical build, and digital management.

Business Objective

To conduct an audit review of the existing Campaign Management infrastructure and implement Unica Campaign to enable TMW to achieve campaign velocity.

Our Approach

Implementation

Based on the approach undertaken and the reports thereof, Customer Centria undertook complete implementation of Unica Campaign. This included:

Business Value

We are Customer Centria. The Customer Engagement & Experience Company. We architect customer delight by seeking and shaping the Here & Now Moments of Truth. And engineer customer experience, from the orchestration of Cognitive Data, Technology & Omni Channel artistry. Impacting total business transformation, to unlock endless opportunities. 

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